The DO'S of Social Media
By Kimberly Faye Greenberg, Apr 19 2016 07:07PM
Lets take a look at some of the DO's as you make yourself known on the world wide web:
DO post things pertaining to your Brand/Performing prowess. It helps people to know, kind of like a commercial for yourself, how they might be able to use your "services." The more you show them your Brand, the more they remember what it is that you do and will call you to do it.
DO post both Personal AND Professional updates/posts. The beauty of social media is that people gravitate towards it because they get to know you on a Personal level without actually seeing you in person. So while its great to post all your performing videos from youtube and all your recent feedback from behind the audition table after every audition, make sure you also show you are human as well…post your pets, food, hobbies etc. Use Social Media to be social and connect with people through your own enjoyments. You are more than your career, and it can sometimes help your career!
DO keep your audience engaged and responsive and coming back by posting things that can help them in their own careers/social spheres. Quotes of inspiration, words of advice, links for business connections, social giveaways, including friends' links to engage introductions between other people, all these things create an atmosphere of community where you are a social/professional hub. These seemingly simple things can make people keep coming back to visit your page--- they will come back, and may bring their friends to engage with you too.
MOST IMPORTANTLY, try to keep your social media positive! A good rule of thumb for content to post is to consider if you are posting something that you'd feel comfortable shouting from the top of a mountain to an entire town below and hear it echo back across a hillside. If that kind of loud-echo-idea makes you uncomfortable, then don't post it. Another way to consider the social norm for posting is to consider if you are comfortable sharing that particular post info in an open conversation at a dinner table with family & friends, and coworkers, AND your WORST ENEMY---If you don't like the idea of your worst enemy and your father reading the info in the post, then you probably shouldn’t post it to social media.
Things that are negative and should be avoided on social media? Your latest rejection, the unhappy response you got in the audition room or the nonsense you dealt with in the audition line, the insecurities you may currently be battling that day or in that particular audition experience, etc. REMEMBER your social media posts are a reflection of you. Those kinds of posts, while not seeming 'negative' to you in the moment, can backfire on you. So restrain yourself--- tell your shrink, tell your bestie, tell your diary, but DON’T talk about it on social media.
You can do this! And you should! Share your brand, share your self, share your connections! And you can practice within the Proactive Professionals Group page if you like. But get out there, and keep at it. Happy posting, and be sure to follow me on Facebook, Twitter and Instagram. Help me practice what I preach!
Facebook: Kimberly Faye Greenberg
Kimberly Faye Greenberg
Executive Producer/Creator of Broadwayblogspot.com
In addition to being a professional performer, Kimberly is also a Performing Arts Consultant, Braodway backstage swing wardrobe dresser, speaker, educator, and has been a featured in numerous publications/oncamera as an expert on the NY theatre scene.
Please visit Kimberly's Bio on the "About Us" page for more information.
You may reach out to Kimberly with comments, questions or subjects you would like covered on this blog as it pertains to Broadway/theatre community and/or pursuing the business at kimberly@Kimberlyfayegreenberg.com