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By Kimberly Faye Greenberg, Apr 2 2016 09:48PM

Why is Social Media an integral part of a performing career?


Social Media platforms (Facebook, Twitter, Instagram etc.) are not just modes of fun to pass the time and keeping up with the Kardashians, but a very important part of your business as performer.


Why?


1) So people can find you! Your website is down? Maybe they don’t know the correct spelling of you name? People are randomly scrolling through the friends friends for ideas and they find you? Your name might not be the top hit on a google search. Social media is an asset in all these instances, for you are easier to find and connect to if you have wide social media visibility.


2) As a performer, your job is to be seen. So be seen. Don't be shy! Promote yourself. There really is no better way to get your news out to so many people at one time. And it's FREE!


3) Those who want to hire you can see who you know. A big part of working in this business is networking and connections, and you need to make sure that people can find that information at their fingertips. The simple fact that they can see you have a 100 friends in common with them might entice them to consider you more strongly…one never knows. Maybe of your 100 mutual friends will vouch for your good work and you'll be one step closer to a hire!


4) Social media allows you to cruise through your list of followers and friends on your social media sites to glean more info about their artistic projects, let's you easily contact them to pick their brains on their experiences, and offer your support or congrats to these contacts on their gigs, and also connects you to other working professionals to have access for referrals and recommendations. AND you build personal relationships concurrently with your professional relationships. It's a win-win!


5) Those that are interested in employing you can get a keen sense of your personality. Your social media presence will show people how you present yourself to the world, indicates your work ethic through your active posts, exposes potential employers to your personal branding and can help them see how you may fit into their business ideas, and if you share a similar outlook. Don’t think for a second that social media can make people aware of that you are very wrong. Your personal posts reflect how you think and act, your performing-related posts state what you love to do, your cat posts say you are compassionate and love animals, your friends posting inspirational affirmations on your wall reiterate to the reading audience that you have a positive effect on other people, and so on! Something to consider as you begin to build a social presence---your life and your professional life are one in the same.


6) You build a FREE and active audience both for yourself and for the companies that hire you. FREE makes this venture one you can't afford to pass up! Your viewing audience means free advertisements for the producers/companies that you work for, as you will publically share post whatever upcoming show schedules, performance videos, and other creative endeavors---advertising = tickets and paying audience members who are there to support you! The broader your reach, the more valuable you are as a commodity in the industry. Strive to build your audience and entice those that want to hire you by having active social media audience as well.



Get registered on those social media sites and come back for my next post on The Do’s of Social Media.

By Kimberly Faye Greenberg, Nov 16 2015 03:37AM

The Art of Gratitude


Thanksgiving is fast approaching and in honor of the holiday I thought how appropriate to speak of gratitude in terms of being a proactive performer.


In maintaining a healthy mindset to approaching what can be mind-numbing, tiring and a roller coaster of emotions from all-out-disappointing and depressing to relishing exciting challenges, victories and career milestones, we must be grateful.


Grateful first for the ability to pursue our passions and this crazy career.

Remember, no matter what happens, we chose this! We chose that to live our dreams we must attend early-morning audition cattle calls and bear rejection. All for that one fleeting moment in the spotlight. You can't be angry or upset about that with which we choose! Be grateful for it or get out of it and make another choice.


Grateful to all the people who help you along the way.

They may include friends, family, fans, teachers, coaches, those who seek your advice and those who hire you. Be grateful for them and tell them as they will stay with you on this journey. They will cheer at your highs and hug you when you are low. This business is dangerous in its ability to alienate people: those who are achieving success and then jealousy ensues or those on the road to success become so busy with work sometimes everyday life/people get put on hold. Be grateful with the people who are beside you and you can never go wrong and will never be at this crazy business alone.


Be grateful for all your success big and small!

Document it. Keep it in a scrapbook. Tell people. You need be able to go back to it and remember. Whether it be conquering a fear, hitting the high note, getting an agent, making a debut, seeing your name on Broadwayworld or doing an interview. Whatever it may be, keep track of it. Sometimes we get so lost in the climb that we forget how far we have already come. Those building blocks are so important to keep you both on track and in a positive light. Again, we chose this. Celebrate you and your successes instead of dwelling on the minor losses or setbacks. No one is taking you out to a firing range when these silly things happen. Learn from mistakes and then keep moving forward and only look backward on your gratitude to rejuvenate and inspire you.


Happy Thanksgiving,

Kimberly Faye Greenberg, grateful daughter, sister, friend and actress


Photo Credit: Samantha Mercado Tudda

By Kimberly Faye Greenberg, Sep 29 2015 11:21PM

My “Building Blocks of Success Blog” was very popular. So…i’m offering more to add the mix!!


Building Blocks Part Two!


1) Have your hands in as many pots as possible. Why? I like to use a garden analogy: plant many seeds so at least one will grow. Things in this business NEVER go as planned. The more you do and are involved with, the more likely one of those seeds will grow. One of those projects will plant the seed for another more lucrative project in the future.


2) Never say no to opportunities. Enough people will do that for you! Of course, with that I say stay true to your 'moral' code. Enough said.


3) Auditions are crazy and very unrealistic as to what we are actually hired to do. Just look at them as "snippets" of our best work/talents on display. Thus, instead of letting them get to your nerves, try to look at them as your time to shine, perform, and do what makes you different then everyone else. You only have, at most, a few minutes (if you are lucky) so make them count to let the world know who YOU are!


4) Although there are auditions all year long, there are traditionally two big audition seasons in New York: fall and winter. Those are the best times to be here for someone who is looking be seen by a lot of people in a short period of time. September and October are when regional theatres come to audition for all the big holiday shows; February and March, when theatres are casting all the summer shows (this is also known as Summer Stock season). Many national tours going on the road, audition at this time as well as they want to secure the talent who probably will also get booked for summer stock work.


5) Receiving callbacks for jobs are the best sign that you are on the right path. As several of my teachers have said to me, a callback is basically the theatre saying we love you, but now we have to look at other factors, i.e. height, weight, hair, who you're working with, do we need another alto? etc. Always congratulate yourself on a callback and keep doing what you are doing. As my teachers have also said, it takes at least ten callbacks to actually get a job! Speaking from experience, that is true; so trust you are moving in the right direction.


6) If you are not getting callbacks, meet with a respected coach/teacher in the business. Make sure they are being honest with you and not just telling you how great you are. You want to know what you can do to improve or make yourself more marketable, so that an audition will get you a callback or a job. Be willing to hear criticism because it is the only way you can get better. Trust your gut as you will know when that criticism is coming from a place of truth and helping to make you better, or coming from someone just putting their fears and own personal issues onto you. If that is the case, run! Far, far away!


7) Know that no other's route is the same as yours. Your friend may make it in a Broadway show once he moves to New York, and you may not make it for years. That's ok!!! Everyone's journey is different. Broadway is not the end-all-be-all of a career.


8) Everything works out for the best and one must make the most out of every opportunity. Disappointment and rejection are around every corner in this business. Take what comes for what it is, and know a better job is just around the corner. When that job does turn up, make the most of it. Working is the time when everything comes together. Again, make that garden grow.


9) Find a "day" job within the theatre. It makes your network grow and keeps you almost doing what you love. Other opportunities you didn't even imagine can spawn from working in the theatre. For example, along with performing, I am a wardrobe dresser on Broadway. I have dressed over 12 Broadway shows and have worked with a lot of people who now know me. It has helped me a lot in my performing career, to say the least.


10) Find what makes you unique and create new projects of your own. Don't be one of many; be one of a few. This is a hard one, especially in today's theatre where many of the shows require people of similar voice types and looks. You have to remember that YOU are unique and you will stand out of the chorus and become someone to remember. Find those qualities in yourself that make that person behind the table remember you amongst the other 300 faces at the audition. Sooner or later that job will come along when your skill set is needed and YOU will be the ONLY one they remember.


By Kimberly Faye Greenberg, Jul 28 2015 10:28PM

You need to ask yourself what is it that you desire, want to accomplish or do as a performing artist. It could be a job (a role on Broadway), it could be a creative endeavor (creating a solo show, recording a CD of favorite songs), it could even be a collaboration of some sort (produce a show and cast my friends) etc. We call these things goals.


Now, think of three goals and write them down. Lets say you choose one that seems tangible now, one that seems like it potentially could happen in the next few years and one of which dreams are made.


Now look at these goals. How specific are you? Not sure?...


Well, take note….SPECIFICITY IS KEY!


For instance:


You want to do Broadway show. Well, what kind of show? Is it new or a revival? A play or a musical? Would the shows be of a certain theme or have a specific style of music? Do you want to be in the ensemble, a leading lady/man, a comic relief, the ‘star”?


If you want to record a CD. What is it you specifically want to do/say/sing. Who do you want to buy it?


You want to produce a show and hire your friends. Well, what kind of show? New versus old. Where, when etc.?


Don’t be afraid to think big, but again, be specific.


The more specific you are, the more you can work towards your goals in the quickest, smartest and most efficient way possible.


Here is my personal example.


My generalized goal when I first moved to NYC was to perform on Broadway. Now you may think this is specific. It's not!


Why? Because I pounded the pavement trying to do EVERYTHING to accomplish it. I was working really hard, spreading myself to thin and not accomplishing anything. For instance, I auditioned for things I wasn’t right for just because it was going to be a show on Broadway. Consequently, wasting many hours of my time getting up at the crack of dawn to wait in line to sing/act for a show I would never been considered for. And, not just that, I was expending tons of energy AND possibly looking like an idiot to a casting director in the fact that I didn't know where I fit business wise and was, consequently, wasting their precious time too!


In my pursuit of all things Broadway I tried to learn and do everything, but, lets be honest, if any of you know me there are some things I can't do.


My voice literally can't riff. I wasn't born that way and I can't even fake it till I make it. Trust me, I've tried. I mean honestly, do you realize how many shows require that American Idol sensibility now..tons!!! So, why on earth was I wasting my time singing for these shows when I could have been perfecting what it is I already do well..ie. Kim blowing the roof off like a trumpet a la Ethel Merman or darker Barbra Streisand, and, not trying to be Kelly Clarkson.


Because of this I honest to god probably lost out on several Broadway opportunities I was completely right for only because i wasn’t prepared. Well not prepared in the way that I didn’t know the music etc., but, I wasn’t mentally prepared because I was EXHAUSTED! I was so busy trying to learn everything that those audition songs/side I had to learn for those shows were fine, maybe even great..but they weren’t awesome, awesome to the point where I could have absolutely knocked someones socks off and feasibly got the job (well, one never knows in truth how it would of turned out…but, I admit I still have regrets about not giving my absolute best in those auditions and i could have if I had not been spreading myself so thin.


READERS! Learn from my mistakes! Be honest with yourself in creating your goals by basing them off what you already excel at. If I would have only even been a little bit more specific about my Broadway goal when I first started of not going out for shows that requires "riffs'' think of all the time I could have spent perfecting things for the more brassy shows that I'm actually right for!


If you know, from your type or brand and/or voice( which we will delve into at a later date), that you literally bring down the house singing a rock song, and, traditional musical theatre isn’t you forte, then why on earth are you wasting your time with learning or thinking generally. You want to be on Broadway and you sing pop rock then focus on the musical theatre rock/pop canon. Learn songs that fit those shows (or songs of the roles you envision yourself playing), keep an eye on the new rock musicals being written so you are prepared for auditions when they come around. Be ready for when the opportunity presents itself. There is a saying that goes "you build it they will come". Think of that with your goals.



Alright, still not getting it or are you the one that says I can and/or want to do it all! Or perhaps you are screaming… I don't need to be that specific! Well, lets look at this a different way. Being non-specific in your goals and you then trying to achieve them just makes you tired because you have nothing specific to work toward…instead you are probably trying to juggle everything within that genre. Let's give another example:


Let's say you want to make an album. GREAT! And yes I know you can probably sing every style of music..and more power to you! However, are you now going to learn the entire music catalogue, millions of songs by the way, and/or research the entire catalogue to find the music you want to record. That could take…um..forever. Before you know it you will be old and grey and heading into the booth at who knows what age when albums are now extinct. You will never achieve your goal. You will have been too busy stuck in step one of just looking at music.


Ok. So I'm being a little dramatic and albums are basically extinct (but coming back by the way..who is reading this that has a record player?), but c'mon, as much as I'd like to be Wonder Woman or you want to be Superman...


THE DOER OF ALL IS ALSO THE MASTER OF NONE!


So….Be specific about your goal and you can take steps to achieve and/or master it!


Now go get proactive and make some goals!! And take your five steps a day to achieve them (see previous blog post).


Until next time! kim

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Kimberly Faye Greenberg

 

KimberlyFayeGreenberg

Executive Producer/Creator of Broadwayblogspot.com

 

In addition to being a professional performer, Kimberly is also a Performing Arts Consultant, Braodway backstage swing wardrobe dresser, speaker, educator, and has been a featured in numerous publications/oncamera as an expert on the NY theatre scene.

 

Please visit Kimberly's Bio on the "About Us" page for more information.

 

You may reach out to Kimberly with comments, questions or subjects you would like covered on this blog as it pertains to Broadway/theatre community and/or pursuing the business at kimberly@Kimberlyfayegreenberg.com

 

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