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By Kimberly Faye Greenberg, Apr 2 2016 09:48PM

Why is Social Media an integral part of a performing career?


Social Media platforms (Facebook, Twitter, Instagram etc.) are not just modes of fun to pass the time and keeping up with the Kardashians, but a very important part of your business as performer.


Why?


1) So people can find you! Your website is down? Maybe they don’t know the correct spelling of you name? People are randomly scrolling through the friends friends for ideas and they find you? Your name might not be the top hit on a google search. Social media is an asset in all these instances, for you are easier to find and connect to if you have wide social media visibility.


2) As a performer, your job is to be seen. So be seen. Don't be shy! Promote yourself. There really is no better way to get your news out to so many people at one time. And it's FREE!


3) Those who want to hire you can see who you know. A big part of working in this business is networking and connections, and you need to make sure that people can find that information at their fingertips. The simple fact that they can see you have a 100 friends in common with them might entice them to consider you more strongly…one never knows. Maybe of your 100 mutual friends will vouch for your good work and you'll be one step closer to a hire!


4) Social media allows you to cruise through your list of followers and friends on your social media sites to glean more info about their artistic projects, let's you easily contact them to pick their brains on their experiences, and offer your support or congrats to these contacts on their gigs, and also connects you to other working professionals to have access for referrals and recommendations. AND you build personal relationships concurrently with your professional relationships. It's a win-win!


5) Those that are interested in employing you can get a keen sense of your personality. Your social media presence will show people how you present yourself to the world, indicates your work ethic through your active posts, exposes potential employers to your personal branding and can help them see how you may fit into their business ideas, and if you share a similar outlook. Don’t think for a second that social media can make people aware of that you are very wrong. Your personal posts reflect how you think and act, your performing-related posts state what you love to do, your cat posts say you are compassionate and love animals, your friends posting inspirational affirmations on your wall reiterate to the reading audience that you have a positive effect on other people, and so on! Something to consider as you begin to build a social presence---your life and your professional life are one in the same.


6) You build a FREE and active audience both for yourself and for the companies that hire you. FREE makes this venture one you can't afford to pass up! Your viewing audience means free advertisements for the producers/companies that you work for, as you will publically share post whatever upcoming show schedules, performance videos, and other creative endeavors---advertising = tickets and paying audience members who are there to support you! The broader your reach, the more valuable you are as a commodity in the industry. Strive to build your audience and entice those that want to hire you by having active social media audience as well.



Get registered on those social media sites and come back for my next post on The Do’s of Social Media.

By Kimberly Faye Greenberg, Dec 22 2015 10:37PM

In the performing arts — well, in any profession —  as in life, be it money, relationships, hobbies, the pursuit of perfection or happiness, possibilities are endless.  

 

Whether you create your own projects, collaborate with others, are hired for a gig, work a day job, marry a loved one, start a family, win the lottery or scrape by with pennies, possibilities of what life may bring you always exist. That is, of course, as long as you stay open to those that present themselves and seize them.  

 

Negative possibilities may present themselves. Those that tell your instinct to run for the hills. Even those may bring about possibilities because if you run for the hills, who knows who you may meet at that new climb.  

 

A possibility you seize may turn sour, but you’ve met others on this journey and it is through them new possibilities arise for the future and beyond: new collaborations, new conversations, new friendships and new relationships, newfound wealth.  

 

Little did I know that studying Fanny Brice 10 years ago for a YEAR (classes, private lessons, research up the wazoo) to portray her in a production of "Funny Girl" at regional dinner theatre that “said” it wanted to seriously consider me to play her would turn into the life force that drives my career. That turned my “special skill” into a passion. That turned that passion into a humming business mind, which, in turn, turned into a consulting business advising others, numerous other entreprenerial endeavors and a WALL of memorabilia given to me by FANS!  

 

Little did I know studying this gal for a job I DID NOT get (Yes! Did i mention that I didn’t actually get that gig for which I studied a year? Ah, the glory of show business.) would create a series of circumstances that would turn into something so huge for me! Never in a million years.  

 

Be Fearless. Embrace possibilities in career, in money, in relationships and in life! 

 

With the end of the year and a new one looming, think back on all the possibilities that you encountered this past year. Did you say yes? Did you seize the day? Did you plant that seed and watch it grow?  

 

2016 is fast approaching. Why not make it a year of possibilities! 

By Kimberly Faye Greenberg, Oct 12 2015 05:52PM

I monitored a crazy crowded audition this past week. And I was absolutely completely and utterly shocked, did I say shocked? by how many unprepared actors there are. Well over 50% of those wanting to be seriously considered for this project were eliminated from the running by just being unprepared with the easiest things that an actor has control over.



What were those things you may ask? Well, inappropriate headshots (blown up selfie?) , resumes (on loose leaf paper?!) , and then so many turning in ones not stapled together or cut to size.


Folks, if you are seriously pursuing theatre, in any market,  take the time to get your actor essential business stuff together, because, if you don’t, you will almost always be eliminated, despite your waiting to seen for hours on end at open calls and/or your emailing/mailing materials when you see that you are perfect for a role, due to your  unprofessional headshot/resume and/or lack there of. If you can’t take the time to take care of your business essentials why would any professional be interested in working with you?! Their impression possibly being, if they can’t get their professional self together, how are they going to be able to learn my show and conduct themselves and present the show/role in a professional manner.


Let's get down to business in these basic actor essentials right now:


EVERY audition you go to, unless other requested, you MUST have a professional formatted headshot AND resume and they MUST be STAPLED together and cut to size.


Do’s and Don’ts of HEADSHOTS:


1) A headshot is NOT:


-A blown up Selfie;

-A photo of you from 10 years ago;

-A glammed up photo that looks nothing like you;

-A blown up yearbook photo;

-A photo that is any other size than 8 by 10;

-Never in black and white (sorry that's a thing of the past);

-A “Glamour Shot” photo;

-A photo taken by your mom in your backyard;

-A photo where you cropped out and/or photoshopped out your friends, your fabulous pet etc. and just left you!


2) A headshot IS:


In its simpliest form…


An 8 x 10 COLOR headshot of you taken by a professional and/or aspiring photographer understanding the basics of what a professional headshot should look like. A headshot can be just shoulders and head or a 3/4 body shot. But, with that being said, there is a reason it's called a headshot because its main focus is on your face.


The headshot should look like the best version of you (that you can create yourself) on a daily basis before you head to an audition. Here is a great link to check out tons of headshots for examples of what they should look like and headshot photographers (in New York) who can help you achieve your top notch shot. If you live anywhere outside of New York just do a google search of appropriate photographers in your area.


http://www.reproductions.com/NYC/banner/banner.php


Do’s and Don’ts of RESUMES:


1) A resume is NOT:


-Your credits hand written on a loose leaf paper;

-On paper larger then 8 x 10 (yes that means sized and cut to match your headshot);

-A list of roles you hope to play and/or are studying to play;

-Not more then one page;

-Anything that is none other then the TRUTH!!**


Another note: Your resume does not need your home address.



2) A resume IS:


In its simpliest form…


A one page columnized typed listing of your stage credits, education, training and special skills. PLUS your name, contact info (telephone number, website, email) and stats (height, dress size or weight, voice type/range and union status if applicable).


Your resume should be clear, concise, readable, professionally formated and, again, cut to 8 x 10 and STAPLED on back of your headshot at each corner. So that when you turn you headshot over you see your resume nicely laid out.


Here are a few examples of stellar resumes to follow:


Kristen Gehling:


http://media.wix.com/ugd/f987a4_df21508946e84949964740d24d3684a4.pdf


Paul Thomas Ryan


http://paulthomasryan.com/resume.html



FINAL WORDS about your headshot/resume:


Again, they must be stapled together back to back!!!! Why do you do this? Because, papers get misplaced and separated and because some headshots don't have a name on them. Imagine a casting person misplacing your resume because it wasn't stapled and the photo has no name…well, Into the trash they go. So much for your waiting in line for 5 hours at an open call!!!


I realize that for many of you all this is common knowledge but considering that over 50% of the people attending this NY open call either didn't know the above or thought the above was unimportant to them I thought this particular subject matter well worth the discussion.


Want to be taken seriously as a proactive actor. Get on it! Until next time.


By Kimberly Faye Greenberg, Sep 29 2015 11:21PM

My “Building Blocks of Success Blog” was very popular. So…i’m offering more to add the mix!!


Building Blocks Part Two!


1) Have your hands in as many pots as possible. Why? I like to use a garden analogy: plant many seeds so at least one will grow. Things in this business NEVER go as planned. The more you do and are involved with, the more likely one of those seeds will grow. One of those projects will plant the seed for another more lucrative project in the future.


2) Never say no to opportunities. Enough people will do that for you! Of course, with that I say stay true to your 'moral' code. Enough said.


3) Auditions are crazy and very unrealistic as to what we are actually hired to do. Just look at them as "snippets" of our best work/talents on display. Thus, instead of letting them get to your nerves, try to look at them as your time to shine, perform, and do what makes you different then everyone else. You only have, at most, a few minutes (if you are lucky) so make them count to let the world know who YOU are!


4) Although there are auditions all year long, there are traditionally two big audition seasons in New York: fall and winter. Those are the best times to be here for someone who is looking be seen by a lot of people in a short period of time. September and October are when regional theatres come to audition for all the big holiday shows; February and March, when theatres are casting all the summer shows (this is also known as Summer Stock season). Many national tours going on the road, audition at this time as well as they want to secure the talent who probably will also get booked for summer stock work.


5) Receiving callbacks for jobs are the best sign that you are on the right path. As several of my teachers have said to me, a callback is basically the theatre saying we love you, but now we have to look at other factors, i.e. height, weight, hair, who you're working with, do we need another alto? etc. Always congratulate yourself on a callback and keep doing what you are doing. As my teachers have also said, it takes at least ten callbacks to actually get a job! Speaking from experience, that is true; so trust you are moving in the right direction.


6) If you are not getting callbacks, meet with a respected coach/teacher in the business. Make sure they are being honest with you and not just telling you how great you are. You want to know what you can do to improve or make yourself more marketable, so that an audition will get you a callback or a job. Be willing to hear criticism because it is the only way you can get better. Trust your gut as you will know when that criticism is coming from a place of truth and helping to make you better, or coming from someone just putting their fears and own personal issues onto you. If that is the case, run! Far, far away!


7) Know that no other's route is the same as yours. Your friend may make it in a Broadway show once he moves to New York, and you may not make it for years. That's ok!!! Everyone's journey is different. Broadway is not the end-all-be-all of a career.


8) Everything works out for the best and one must make the most out of every opportunity. Disappointment and rejection are around every corner in this business. Take what comes for what it is, and know a better job is just around the corner. When that job does turn up, make the most of it. Working is the time when everything comes together. Again, make that garden grow.


9) Find a "day" job within the theatre. It makes your network grow and keeps you almost doing what you love. Other opportunities you didn't even imagine can spawn from working in the theatre. For example, along with performing, I am a wardrobe dresser on Broadway. I have dressed over 12 Broadway shows and have worked with a lot of people who now know me. It has helped me a lot in my performing career, to say the least.


10) Find what makes you unique and create new projects of your own. Don't be one of many; be one of a few. This is a hard one, especially in today's theatre where many of the shows require people of similar voice types and looks. You have to remember that YOU are unique and you will stand out of the chorus and become someone to remember. Find those qualities in yourself that make that person behind the table remember you amongst the other 300 faces at the audition. Sooner or later that job will come along when your skill set is needed and YOU will be the ONLY one they remember.


By Kimberly Faye Greenberg, Aug 15 2015 12:56AM

Today I bring you some Building Blocks of Success for the Theatre Scene. You can use these whether you’re based in New York, San Francisco, Seattle, Chicago, London, Ireland, Australia….anywhere in the world.


1)The agent/manager dilemmas?


First, I'm more of a believer of an agent or manager coming to you at the right time; whether it be through a friend, them seeing you in a show, or a referral, etc. Trust me, I did my share of mailings and went through those first four agents early on in my NY career pretty quickly because I was just an easy addition to their lot. I wasn’t what they truly needed. An agent needing your type or someone like you will seek you out. Now, I’m with one I LOVE (who found me, by the way; their CLIENT had seen me in a show! See, you never know!). And, my manager was my former agent whom I’ve been with for YEARS. You ask “What makes these two so great for me?” Well, not necessarily because I get every audition in the book (but really, who does?!), but that they are my biggest cheerleaders. No matter the circumstances, no matter the bad audition days, no matter that I don’t book the gig after the final callback or get the coveted audition appointment they have been pushing for, they STILL support me and are in it for the LONG HAUL! They know each opportunity created is a building block up the ladder. As long as we all build them together, we are all a pretty great team! These types of agents and managers are out there! Relax. You will find yours!


BUT you are still crying out . . . I NEED AN AGENT/MANAGER!


WRONG! Think again. New York is an open market and casting wants the RIGHT people. Technically speaking, YOU are your best agent. You are always looking after you. An agent or manager is certainly juggling many clients. So what can you do? Are you attending all open call/EPA/chorus calls and auditions for parts you are right for? Are you doing creative mailing to people who can get you those jobs (casting, directors, writers, producers)? Are you making introductions thorough mutual friends? Are you taking classes where the people who make the decisions actually are in the room? And keep in mind, casting is just the “go between” -- they don’t actually say who gets the “gig”. Trust me, once you start getting gigs and building your resume, an agent/ manager will find you.


2) The TOOL of the trade: The Internet


The Internet is a Godsend in this biz. Use every networking tool you’ve got. It’s all at your fingertips! And, There are so many networking sites, and yes, it is a lot of upkeep, but there are then other sites that do all the work for you -- where you plug in the data and it uploads to the other social networking sites out there. Promote, promote, promote what you have to offer. Let the world SEE IT! Isn’t that what performing is all about?


Make an awesome and unique personal website. It doesn’t need a lot of frills, but it better have some examples of the types of things you do. Videocameras and recording devices are at your fingertips if you don’t have performance footage. There is no excuse. Just make sure you take the time to put up solid material that the world can see. You never know who is watching.


3) Last, piece of advice for today:


Remember to never stop evolving. Surprising people and yourself about what you’re capable of is one of the most rewarding things in this biz. Don't let the chance of failure stop you! In my experience, those are the risks that pay off the most! No one is perfect and no one expects you to be either.



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Kimberly Faye Greenberg

 

KimberlyFayeGreenberg

Executive Producer/Creator of Broadwayblogspot.com

 

In addition to being a professional performer, Kimberly is also a Performing Arts Consultant, Braodway backstage swing wardrobe dresser, speaker, educator, and has been a featured in numerous publications/oncamera as an expert on the NY theatre scene.

 

Please visit Kimberly's Bio on the "About Us" page for more information.

 

You may reach out to Kimberly with comments, questions or subjects you would like covered on this blog as it pertains to Broadway/theatre community and/or pursuing the business at kimberly@Kimberlyfayegreenberg.com

 

www.kimberlyfayegreenberg.com

 

www.fabulousfannybriceshow.com

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