By Kimberly Faye Greenberg, Apr 2 2016 09:48PM
Why is Social Media an integral part of a performing career?
Social Media platforms (Facebook, Twitter, Instagram etc.) are not just modes of fun to pass the time and keeping up with the Kardashians, but a very important part of your business as performer.
1) So people can find you! Your website is down? Maybe they don’t know the correct spelling of you name? People are randomly scrolling through the friends friends for ideas and they find you? Your name might not be the top hit on a google search. Social media is an asset in all these instances, for you are easier to find and connect to if you have wide social media visibility.
2) As a performer, your job is to be seen. So be seen. Don't be shy! Promote yourself. There really is no better way to get your news out to so many people at one time. And it's FREE!
3) Those who want to hire you can see who you know. A big part of working in this business is networking and connections, and you need to make sure that people can find that information at their fingertips. The simple fact that they can see you have a 100 friends in common with them might entice them to consider you more strongly…one never knows. Maybe of your 100 mutual friends will vouch for your good work and you'll be one step closer to a hire!
4) Social media allows you to cruise through your list of followers and friends on your social media sites to glean more info about their artistic projects, let's you easily contact them to pick their brains on their experiences, and offer your support or congrats to these contacts on their gigs, and also connects you to other working professionals to have access for referrals and recommendations. AND you build personal relationships concurrently with your professional relationships. It's a win-win!
5) Those that are interested in employing you can get a keen sense of your personality. Your social media presence will show people how you present yourself to the world, indicates your work ethic through your active posts, exposes potential employers to your personal branding and can help them see how you may fit into their business ideas, and if you share a similar outlook. Don’t think for a second that social media can make people aware of that you are very wrong. Your personal posts reflect how you think and act, your performing-related posts state what you love to do, your cat posts say you are compassionate and love animals, your friends posting inspirational affirmations on your wall reiterate to the reading audience that you have a positive effect on other people, and so on! Something to consider as you begin to build a social presence---your life and your professional life are one in the same.
6) You build a FREE and active audience both for yourself and for the companies that hire you. FREE makes this venture one you can't afford to pass up! Your viewing audience means free advertisements for the producers/companies that you work for, as you will publically share post whatever upcoming show schedules, performance videos, and other creative endeavors---advertising = tickets and paying audience members who are there to support you! The broader your reach, the more valuable you are as a commodity in the industry. Strive to build your audience and entice those that want to hire you by having active social media audience as well.
Get registered on those social media sites and come back for my next post on The Do’s of Social Media.